mkup.ai

Terms of Service

Effective Date: 2026-07-09 Last Updated: 2026-07-09

Welcome to mkup (the “App”) and mkup.ai (the “Site”), an AI makeup try-on service operated by [Company Legal Name] (“mkup,” “we,” “us,” or “our”). The App, the Site, and all related content, tools, features, and functionality are collectively the “Service.”

These Terms of Service (“Terms”) govern your access to and use of the Service. By accessing or using the Service, you agree to these Terms and to our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service.

Please read Sections 5–8 carefully. They describe (a) the broad license you grant us in the content you upload, including its use to develop and train AI models, and (b) the limits on how you may use the content the Service generates for you.

1. Eligibility

You must be at least 14 years of age to use the Service. If you are under the age of majority in your jurisdiction, you may use the Service only with the consent of a parent or legal guardian who agrees to these Terms on your behalf. By using the Service, you represent that you meet these requirements.

2. The Service

mkup is an AI-powered makeup try-on tool. You provide a photo of a face (a “Source Photo”), optionally provide a photo showing a makeup look you want to try (a “Reference Photo”), and the Service generates an image applying that makeup to the Source Photo (a “Generated Result”). You may also rate, compare, and give feedback on Generated Results.

The Service produces simulated, illustrative results. It is not a beauty, dermatological, or medical service, and Generated Results are not guaranteed to reflect real-world appearance.

3. Accounts

You sign in through a third-party identity provider (such as Google or Apple). You are responsible for maintaining the security of your account and for all activity under it. Provide accurate information and notify us at support@mkup.ai of any unauthorized use.

4. Your Responsibilities for Uploaded Photos

You may upload only photos that you have the right to upload. By uploading any photo, you represent and warrant that:

  • you are the person shown, or you have the explicit consent of every identifiable person shown, to upload the photo and to grant the license in Section 5; and
  • the photo does not infringe any third party’s intellectual property, privacy, publicity, or other rights, and is not unlawful or otherwise prohibited under Section 8.

You are solely responsible for the photos you upload. Do not upload photos of other people — including public figures — without their consent.

5. Your Content and the License You Grant Us

“Your Content” means the Source Photos, Reference Photos, ratings, comparisons, feedback, and any other content you submit to the Service.

License grant. To operate, provide, secure, analyze, and improve the Service — and to research, develop, train, fine-tune, and evaluate machine-learning models and datasets — you grant us a worldwide, non-exclusive, royalty-free, fully paid-up, sublicensable, and transferable license to host, store, cache, reproduce, adapt, modify, create derivative works from, process, analyze, and otherwise use Your Content. This license expressly includes the right to:

  • (a) use Your Content to develop, train, fine-tune, and improve our current and future artificial-intelligence and machine-learning models;
  • (b) create derived, transformed, aggregated, and synthetic datasets from Your Content (for example, paired “with-makeup / without-makeup” training data); and
  • (c) retain and continue to use models, model weights, insights, and de-identified or aggregated data derived from Your Content, as described in Section 6.

Feedback and evaluations. Your ratings, comparisons, preferences, and other feedback on Generated Results (“Feedback”) may be used to train, align, and evaluate our models, including through human-feedback and reinforcement-learning methods. You assign to us all right, title, and interest in Feedback, and to the extent any such rights cannot be assigned, you grant us the license in this Section 5 to use them for any purpose without compensation to you.

De-identification. We may de-identify or aggregate Your Content so that it no longer reasonably identifies you. De-identified and aggregated data is not personal information, and we may use it for any purpose, including model development, without further notice to you.

Scope. This license exists so that our operating the Service is not a violation of your rights. It does not transfer ownership of Your Content to us — as between you and us, you retain whatever rights you have in Your Content. The license survives as described in Section 6 and Section 14.

6. Retention of Content and Derived Data

We retain Your Content while your account is active and as described in our Privacy Policy. When you delete your account, we will delete or de-identify the personal information associated with it within the period stated in the Privacy Policy.

However, you acknowledge and agree that (i) de-identified, aggregated, and synthetic data derived from Your Content, and (ii) any models, model weights, and training artifacts that were developed using Your Content, are not reversible or extractable on a per-user basis and may be retained and used by us indefinitely, including after your account is deleted. Deleting your account does not require us to retrain or delete any model.

7. Generated Results — Your License and Its Limits

Subject to your compliance with these Terms, we grant you a personal, non-commercial, non-exclusive, non-transferable, non-sublicensable, revocable license to view, download, and share the Generated Results we produce for you, for your own personal, non-commercial use only.

You may not, without our prior written permission:

  • use any Generated Result, or any other part of the Service, for a commercial purpose;
  • sell, license, or redistribute Generated Results, or make them available as a dataset or collection;
  • use Generated Results, or any content obtained from the Service, to develop, train, fine-tune, or improve any artificial-intelligence or machine-learning model or dataset; or
  • represent that a Generated Result is an unedited or authentic photograph of any real person.

These limits are a material condition of the license in this Section 7.

8. Prohibited Conduct

You agree not to, and not to permit anyone else to:

  • (a) use any robot, spider, scraper, crawler, or other automated means to access, monitor, extract, copy, or collect data or content from the Service;
  • (b) perform, or facilitate, any text or data mining of the Service or its content, or use the Service or its content (including Generated Results) to train, develop, or improve any AI/ML model or dataset (we expressly reserve all rights, including under any applicable text-and-data-mining exception, and do not grant any such exception);
  • (c) reverse engineer, decompile, disassemble, or attempt to derive the source code, models, or underlying algorithms of the Service;
  • (d) circumvent, disable, or interfere with security-related or access-control features, rate limits, or usage restrictions;
  • (e) upload photos of anyone without their consent, or upload content that is unlawful, infringing, defamatory, obscene, sexually explicit, hateful, harassing, or that depicts minors inappropriately;
  • (f) use the Service to create deceptive, defamatory, or non-consensual imagery of any real person; or
  • (g) use the Service in violation of any applicable law or these Terms.

We may investigate and take appropriate action, including removing content, suspending or terminating accounts, and reporting to authorities.

9. Intellectual Property

The Service — including its software, models, design, “look and feel,” logos, and all content other than Your Content — is owned by us or our licensors and is protected by intellectual-property laws. Except for the limited licenses expressly granted in these Terms, we grant you no rights in the Service. “mkup” and “mkup.ai” and our logos are our trademarks; you may not use them without our permission.

10. Third-Party Services

The Service relies on third parties (for example, identity providers, cloud hosting, storage, and AI-inference providers). Your use of a third-party service is governed by that party’s terms and privacy policy. We are not responsible for third-party services. If you install the App from the Apple App Store or Google Play, the applicable store’s terms also apply, and Apple and Google are not responsible for the Service.

11. Paid Features

Some features may require payment. Prices, billing, renewals, and cancellations for any paid features are handled through the applicable app store and are subject to that store’s terms. Except as required by law or expressly stated at purchase, fees are non-refundable. We may change or discontinue paid features with reasonable notice.

12. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. We do not warrant that the Service will be uninterrupted, secure, or error-free, or that Generated Results will be accurate or meet your expectations. To the extent a warranty cannot be disclaimed under applicable law, this Section applies only to the extent permitted.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF DATA, PROFITS, OR GOODWILL, ARISING OUT OF OR RELATING TO THE SERVICE. OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US IN THE SIX MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) KRW 100,000. Nothing in these Terms limits liability that cannot be limited under applicable law.

14. Termination

You may stop using the Service and delete your account at any time. We may suspend or terminate your access at any time if you breach these Terms or to protect the Service or other users. Sections 5, 6, 7, 8, 9, and 12–17, and any provision that by its nature should survive, survive termination.

15. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will provide reasonable notice (for example, in the App or by email). Changes take effect when posted, or on the later date we specify. Your continued use of the Service after changes take effect means you accept the updated Terms.

16. Governing Law and Disputes

These Terms are governed by the laws of the Republic of Korea, without regard to conflict-of-laws rules. Any dispute arising out of or relating to these Terms or the Service will be submitted to the exclusive jurisdiction of the Seoul Central District Court as the court of first instance, unless a mandatory consumer-protection law provides otherwise. Nothing here deprives you of the protection of mandatory provisions of the law of your country of residence.

17. Contact

[Company Legal Name] Email: support@mkup.ai Address: [Company Address]

These Terms are also available in Korean. If there is any conflict between the versions, the Korean version prevails for users in the Republic of Korea.